Our Vision & Approach

We envision a world where excellent cacao is celebrated and rewarded; where producers, national systems, and the planet benefit from a shared commitment to flavour, quality, and sustainability.

Cacao of Excellence exists to unlock the potential of cacao quality for better farmer livelihoods, thriving biodiversity, and stronger, more resilient value chains. We work globally to discover, recognise, and promote superior cacao — and to support producers and partners with the knowledge, tools, and networks they need to ensure that quality is recognised and appropriately valued.

At Cacao of Excellence, we take a holistic approach to improving cacao quality and recognition at origin. Our work is grounded in five strategic pillars:

 1. Recognising and Rewarding Excellence

We celebrate the world’s best cacao through the Cacao of Excellence Awards and global tastings — shining a spotlight on exceptional producers and their craft, and opening doors to greater visibility and opportunity.

2. Building Capacity Across the Sector

We work hand in hand with producers, technicians, and national partners to strengthen knowledge and skills in quality assessment, sensory evaluation, and flavour profiling — laying the foundation for long-term excellence.

 3. Advancing Research and Innovation

We support scientific research and the development of practical tools to better understand, evaluate, and promote cacao quality — from flavour science to evaluation protocols and data insights.

4. Promoting Cacao Genetic Diversity

We help identify, protect, and promote the wide range of cacao varieties found around the world — preserving biodiversity, unlocking unique flavour profiles, and supporting resilient production systems.

5. Fostering Partnerships for Impact

We collaborate with national organisations, research institutes, chocolate makers, donors, and producers to co-create systems that reward quality and deliver lasting impact.